HERAKLYS

A KinetiKx Venture Studio innovation

The Operating System
Your Venue Deserves.

One venue-owned platform for members, bookings, payments, staff, facilities and growth — run by an agentic AI core.

14 integrated modulesAI-native from day onePerpetual ownership
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Every start is timed.

Sound familiar?

Running a venue today means running six systems at once.

01

Five to six disconnected systems

One for bookings. One for members. One for POS. One for accounting. One for signage. None of them talk to each other.

02

Double and triple entry

Every member. Every payment. Every schedule change. Your staff types it three times, then reconciles the differences on Monday.

03

Subscription fatigue

Six vendor invoices a month. Prices go up every year. You never own anything. You're renting your own operations.

Precision is a habit.

The Platform

14 modules,
one operating system.

A 360° platform for the enterprise sports venue — grouped under three engines that share data, rules, and AI. Every module works standalone. Together they work in ways no vendor stack can match.

Commercial

5 modules

Members, bookings, payments, digital experience, loyalty — the revenue side.

Module 01

Members & Identity

Your member is one person. Finally, your systems know it.

Every member gets a single, living identity — one profile that follows them from the app to the front desk to the court door to the restaurant table. Households and corporate accounts, tier management, and a fully automated lifecycle: prospect, active, suspended, reinstated, won back — each transition triggering the right action without anyone lifting a finger. Credentials the way your members want them: card, mobile or biometric. When your venue recognises people everywhere, members stop feeling processed and start feeling known.

Module 02

Pricing & Booking

Every court, every hour, priced and filled like it matters — because it does.

Real-time booking across 30-plus courts and surfaces, every sport, one calendar. Dynamic yield grids price prime time properly and make off-peak hours irresistible. Waitlists refill cancellations automatically, recurring slots keep your regulars loyal, weather-aware logic handles the chaos outdoor operators know too well — and coach booking is embedded right in the flow, so a lesson is one tap, not three phone calls. Your inventory is perishable; HERAKLYS makes sure not an hour of it dies unsold.

Module 03

Payments & Billing

Money should flow. Yours will.

Accept every way your members want to pay — cards, debit, Apple Pay, Google Pay, bank transfer, even instalment options — through tokenised, PCI-minimised processing that keeps card data out of your systems and out of your nightmares. Taxes calculate themselves, correctly, every time. And when a card fails, smart retry and dunning quietly recover the revenue that other venues silently lose.

Module 05

Website & Member App

A digital experience worthy of a five-star brand — with your logo on it.

A native iOS and Android member app, a headless website you fully control, and a bilingual e-commerce pro shop running around a thousand SKUs — all connected to the same member identity. Add the community layer — player profiles, match feeds, forums — and your digital front door becomes a place members return to daily, not a brochure they visit once. Accessible to WCAG standards, beautiful on every screen.

Module 11

Loyalty & Tiers

Turn activity into attachment — and attachment into revenue.

A loyalty engine that sees the whole member: points from court time, restaurant spend, pro-shop purchases, lessons, referrals, even community engagement. Status tiers members genuinely care about, an internal redemption catalogue, a network of local partners — extensible to major coalition programmes — and gamification that keeps it fun: challenges, badges, leaderboards. Loyalty stops being a plastic card in a wallet and becomes the reason your members choose you again tomorrow.

Operational

5 modules

Finance, facilities, staff, access, integrations — the venue at work.

Module 04

Finance & Approvals

Your accountants stop re-typing and start steering.

Every operational event — a booking, a sale, a refund, a commission — posts to your accounting system automatically, in real time, as a proper sub-ledger entry. Receivables aging, payables for coaches and vendors, period close, filing-ready tax exports: all flowing from one source of truth. Approval workflows keep control where you want it without slowing anyone down. Month-end goes from a reconstruction project to a review meeting.

Module 06

Facilities & Assets

Your building is an asset. Run it like one.

A complete registry of every asset you own, with preventive and corrective maintenance scheduled before things break, a full work-order lifecycle, and spare-parts inventory that means the fix happens today. Seasonal and winter operations are first-class citizens, not improvisation. And the sustainability dashboard tracks energy per booking and emissions — because in a venue where the ice plant alone can consume a third of your energy, operational intelligence is a cost lever measured in real money.

Module 07

Staff & Coaches

The right people, at the right hours, paid right — automatically.

Workforce scheduling driven by actual demand forecasts, not last month's guess. Time and attendance with optional biometrics, overtime and holiday pay calculated in full compliance with labour law, and coach commissions computed automatically — including the paperwork split between employment and contractor income. Incident reporting is built in. Your managers stop wrestling spreadsheets and start managing people; your coaches trust their pay without asking.

Module 08

Access & Surveillance

Security that protects your venue — and pays for itself.

Access control tied live to membership status: card, mobile or biometric, from the parking gate to the locker room. Camera fleet management with privacy-compliant retention and clean evidence export when you need it. Then the twist legacy systems never thought of: clip-by-reservation playback lets members buy their own match footage, and AI movement analysis turns those clips into coaching insights they will happily pay for.

Module 09

Integrations & Observability

Plays perfectly with the systems you keep.

API-first and event-driven from the ground up, HERAKLYS connects to your existing estate instead of fighting it: restaurant POS, retail, payroll, accounting, access hardware — with white-label and partner APIs for everything else. Full observability means you see every event, every flow, every anomaly across the platform. No rip-and-replace ultimatums, no black boxes.

Growth

4 modules

Multi-location, marketing, signage, intelligence — the flywheel.

Module 10

Multi-Location Control

Your second venue is a configuration, not a project.

Every market's rules — privacy, tax, language, labour — live in swappable jurisdiction profiles, not in the code. That means opening your next location, or your next country, is configuration rather than reconstruction: weeks, not years. Head office gets consolidated control and reporting across every site, while each venue keeps the local behaviour its market demands. Whether you run one club or twenty, HERAKLYS is built for where you're going, not just where you are.

Module 12

Marketing Automation

Marketing that knows — before it sends.

Consent-first segmentation built on your richest asset: first-party data no competitor can buy. Predictive AI cohorts — members at risk of leaving, members ready to upgrade, lookalikes of your best spenders — feed campaigns across email, SMS, push and the major ad platforms, with server-side conversion tracking that survives the death of the cookie. Compliance rules are enforced by the engine itself, in every language your market requires. Less spray-and-pray; more right message, right member, right moment.

Module 13

Digital Signage

Your screens stop costing money and start making it.

Multi-zone screen orchestration across the whole venue: live court status, schedules, personalised welcome messages the moment a member checks in. Content publishes itself from the same platform that runs your operations — always current, never manual. And the sponsor inventory engine turns your screens into premium advertising real estate, with verified impressions your partners will pay for.

Module 14

Business Intelligence & Recommendations

Run your venue on facts, not folklore.

An operational data warehouse under your control, with dashboards tuned to each audience — executives, operations, marketing, coaches. Machine learning watches the numbers for you: anomaly detection against seasonal expectations, nightly churn-risk scores, demand forecasts for pricing and staffing. And when you have a question, you just ask it — in plain language — and get an answer, no analyst queue required.

Small court. Big game.

The AI Core

One intelligence,
running through everything.

Not fourteen chatbots bolted onto fourteen modules. One agentic core that sees your whole venue — members, bookings, staff, finance, marketing, facilities — and works on three planes at once, around the clock.

AI
Core

01 · Facing your members

Seamless, personal, everywhere.

Every member interaction is quietly assisted. The agents answer questions in plain language, surface the next best action — the court they'd love at the hour they'll take it, the lesson that fits, the offer that lands — and personalise every touchpoint from the app to the welcome screen. They turn match video into coaching insight members pay for, and they do it all explainably: every recommendation can be shown and justified. Your members don't see AI. They see a venue that seems to know them personally — at a scale no human team could ever deliver.

02 · Beside your staff

Operational execution, not just suggestions.

The same agents work every shift with your team. They forecast tomorrow's demand and draft the staffing plan to match. They reprice inventory as conditions change, flag the member who's about to lapse with the action most likely to keep them, watch every metric for anomalies, and hand the front desk the next best move for the person standing in front of them. Repetitive workflows — scheduling, billing runs, court rotation, content publishing — simply execute. Your people stop pushing buttons and start doing the one thing agents can't: being human with your members.

03 · Behind the scenes

Your product team, embedded.

And here is what no other platform on the market offers: a governed AI Development & Support Team embedded in the platform itself. When your venue needs something new — a corporate membership rule, a tournament format, a local integration — the agents scope it, build it, test it and deploy it under strict governance, then maintain it release after release. They watch the system's health, diagnose issues and keep your adaptations alive without an army of consultants or a place in some vendor's roadmap queue. Your software stops aging the day it's installed — because it has a development team that never leaves the building.

One intelligence, three jobs: delighting your members, empowering your staff, and evolving your platform. That is what it means to run on HERAKLYS — not software with AI sprinkled on top, but an operating system with intelligence as its nervous system.

Explainable · Governed · Human-approved

Gravity is negotiable.

Why HERAKLYS

Outcomes, not features.

01

One source of truth

Member, booking, payment, event — one identity, one ledger, one system. No reconciliation queues.

02

Six revenue levers, one platform

Yield pricing · loyalty · upsell · sponsor inventory · video monetization · retail — every lever inside the operating system, not glued from outside.

03

Premium member experience

A digital front door your members return to daily. A staff that knows their name because the system did the remembering.

04

Staff hours saved

Repetitive workflows execute themselves. Your team stops re-typing and starts running the venue.

05

Compliance-by-design

Privacy, tax, labour, accessibility — enforced by the engine, not by a policy your team has to remember.

06

Multi-location ready

Every market's rules live in swappable profiles. Your second venue is a configuration, not a project.

The three roads a venue can take

 SaaS suiteCustom ERPHERAKLYS
Economic modelPer-seat subscription, foreverCustom build, then a billPerpetual licence + revenue participation
CustomizationYou bend to the softwareAnything, at consultant ratesGoverned AI dev team, embedded
UpgradesVendor's roadmap queueNever — or another projectContinuous, network-improved
Data & hostingTheir cloud, their rulesYour cloud, your problemYour jurisdiction, exportable
Deployment speedMonths per module, per site12-24 months, then decayWeeks to first venue, configuration for the next
Switching costLocked in by data + integrationsEverything you built staysYours forever — that's the model

Strength is quiet.

The Model

Own it.
Don't rent it.

01

Perpetual ownership

One implementation. You own the platform forever. No annual per-seat surprise, no vendor cliff.

02

Aligned participation

We take a small share of the revenue the platform processes. We win when you win — never before.

03

Your data, your hosting

Your members, your bookings, your finances — hosted in your jurisdiction, exportable at any time.

Nothing moves alone.

The Model

Own it. Improve it.
Grow into it.

A partnership pricing shape, not a subscription trap. Four steps you can plan around from day one — and a promise that the vendor stays incentivised for as long as your venue keeps growing.

Step 01

Deploy

One implementation. Your venue, your data, your jurisdiction.

A discovery workshop where we listen more than we sell, then a partnered build that lands your first modules in weeks — not the twelve-month agency projects the industry has trained you to expect.

Step 02

Own

Perpetual licence. Yours forever.

You own the platform outright — no per-seat surprise, no vendor cliff, no annual renegotiation. Support and upgrades ride the network : every improvement made anywhere improves your venue too.

Step 03

Participate

We win when you win. Never before.

A small share of the revenue the platform processes — the only line item that scales with your success. AI capacity is a monthly resource, compute at cost. Sponsor-a-feature co-development available when your roadmap wants a specific move.

Step 04

Expand

Your second venue is a configuration.

Additional locations, additional markets, additional languages — all covered by the same architecture. Expansion pricing is tailored, transparent, and always cheaper than starting from scratch.

Every venue is different. Pricing is tailored in the discovery workshop.

Speed you can hear.

Built for real enterprise venues

5,300Members
30+Courts
1Ice rink
1Restaurant
1Retail

About

An innovation of
KinetiKx Venture Studio.

The studio

KinetiKx Venture Studio builds and operates a small cohort of enterprise-grade venture products, each solving a real problem inside a real organisation before it becomes anyone else's software.

HERAKLYS is the studio's enterprise sports-venue operating system, born from a working deployment at an enterprise-scale multi-sport complex — not a wireframe, not a pitch deck.

The mission

The definitive operating system for sports venues — owned by the venue, improved by the network, evolved through AI.

Studio

KinetiKx Venture Studio

kinetikx.com

General enquiries

hello@heraklys.com

The long game, played right.

Book a discovery workshop

Bring your hardest
operational headache.

One session. Your venue, your team, your data. We show you how HERAKLYS handles the thing that's eating your Mondays.

Your brand

We demo HERAKLYS in your colours.